THE

Coca-Cola to invest $4 Billion in China for long-term growth

In World News on August 19, 2011 at 3:23 pm

By Nick Smith

The Coca-Cola Company (NYSE: KO) announced Thursday that it was partnering with its Chinese bottling partners to invest $4 billion in China over three years, beginning in 2012.

Citing growth opportunities, Coca-Cola has already made a strong push into China. By the end of this year, Coca-Cola and its China bottling partners will have invested more than $3 billion in China over the last three years.

“China is one of our most important growth markets in the world as we work to achieve our 2020 Vision goal of doubling system revenues and servings this decade. The new investment is a part of our long-term commitment to invest in innovation, partnerships and a portfolio that will enable us to grow our business in a sustainable and responsible way,” Muhtar Kent, Chairman and CEO of The Coca-Cola Company said in Shanghai.

China has been an increasingly attractive target market for many foreign companies, especially as it continues grow. GM (NYSE: GM [FREE Stock Trend Analysis]) and Ford (NYSE: F), among many, have made strong efforts to build market share in the hugely populated country.

CEO Kent was positive about the impact the move would have for Coca-Cola’s customers.

“Besides our infrastructure and capabilities, the new investment will also focus on enhancing the consumer experience, ensuring product affordability and building brand loyalty which deliver sustainable growth,” he said.

Coca-Cola benefits not just from its namesake in China, but from other popular brands under…

Full article…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: